Alice Slabbaert


European Trademark Attorney

Alice Slabbaert is one of the founders and shareholders of Chiever. She began her career in 1987 at Merkenbureau Rotterdam. In 1994 she and Bas Kist established the trademark consultancy Shield Mark.

In 2008, following the acquisition of Shield Mark by the Danish company Zacco, Alice became the new international group’s Country Manager for the Netherlands. She left Zacco in 2010 and set up Chiever with two of her partners.

Alice works for a number of Chiever’s biggest clients and has particular experience in managing large international brand portfolios. She is also a columnist for the trade journal Marketing Tribune.

Favourite brand: Nespresso (George Clooney)

  • 2011 - heden

    Chiever, Partner

  • 2008 - 2010

    Zacco Nederland, Country Manager The Netherlands

  • 1994 - 2008

    Merkenbureau Shield Mark, Partner

  • 1987 - 1994

    Merkenbureau Rotterdam, Partner