Case Gletcher

Fancy a glacier as a drink?

 

A customer wanted to launch an iced drink in Europe with the name Gletscher (translated: glacier). Sounds nice and cold, and visually a name like that works well. However, the research budget was limited. Our advice was to at least do some preliminary investigation and it’s a good thing we did that check.

More about this case…

The five most frequently asked questions about Brand Research

Is research into a trademark mandatory?
Research into older similar brands is not mandatory, but we highly recommend it. It can be very disheartening to find out that someone else has prior rights to a similar trademark at a later stage.
What kind of trademark research is possible?
Broadly speaking, there are two types: the Quick Scan, which is a search for (more or less) identical brands and a Full Search, which is an extensive search for identical and similar brands.
What is a Quick Scan?
A Quick Scan is an investigation into more or less identical brands. This will give you a very quick overview of the biggest obstacles. We can do a Quick Scan in any country in the world. We always have results and advice ready for you within 1-2 working days and costs are limited. It’s important to note that this is not the most comprehensive research. You can only get a complete picture of any plausible risks with a Full Search.
What is a Full Search?
A Full Search looks for identical and similar brands. This research digs much deeper than a QuickScan, which explains why it’s more time consuming and more expensive than a Quick Scan but also why it gives you a more complete picture.
Can I check a logo as well as a wordmark?
Yes, Chiever also researches logos or images. However, there is no Quick Scan available for this type of search. You will always have to do a Full Search, which is an extensive search for identical and similar brands.
Trademark Searching

Do you want to enter the market safely with your brand?

Are you introducing a new brand, and do you want to know of any risks? Then it’s advisable to conduct a trademark search. Send this form, and our legal team will contact you within 24 hours with information about the possibilities, the procedure and the costs.

Miriam den Boogert European Trademark Attorney +31 (0)20 8204018